Title Tag and Meta Tags are the author-generated source codes that are positioned in the <Head> segment of your HTML document. Apart from the Title Tag, other information inserted is not visible to the person surfing your web page, but is visible only to the search engine crawlers. Title and Meta Description Tags are especially important as they can be used to influence the ranking of your site (to a certain extent) and the way it appears in some search results. There are several Meta Tags like Meta Description Tag, Meta Keywords Tag and more, but out of the existing Tags the most important and popular ones are the Title Tag and the Meta Description Tag. Though the Title Tag does not belong to the Meta Tag family (click for more information on Meta Tags), yet from the Search Engine Optimization point of view, the Title Tag is the most significant tag on your web site, followed by the Meta Description Tag.
What is a Title Tag?
The Title Tag is an HTML code that shows the words that appear in the Title bar at the top of your web browser. These words do not appear anywhere else on your web page. For instance, the Title Tag of this page appears as ‘Meta Tag Optimization: Title and Meta Description Tag Optimization' at the top bar of your web browser. This is because these words were entered into the Title Tag of the web site's HTML code. Usually, the Title Tag is the first element in the area of your site, followed by the Meta Description and the Meta Keywords Tags. Before, we discuss the Title Tag in greater detail; lets see how it looks in your web site's HTML code:
<Title> Meta Tag Optimization: Title and Meta Description Tag Optimization</Title>
Why is the Title Tag Important from Search Engine Optimization perspective?
Title Tag is an important Tag amongst other SEO related options, as it not only communicates the theme of your web page to the human visitors but is also considered very important by the Search Engine crawlers. Title Tag is not a Meta Tag, but nevertheless it is the most important of all Tags. Almost all crawler based search engines use the Title Tag to gather information about your web site. The search engines use the words or the content of the Title Tag during the ranking process to analyze the relevance of your web page. Major search engines like Google, Yahoo, AOL, AltaVista, and AlltheWeb use your web page's Title Tag to evaluate its relevance. Title Tag is the hyperlinked text title that is displayed in the search engine results page (SERP). The users, in turn, click on this hyperlink to go to your web site.
The Title Tag is also used as the text when you 'bookmark' a page or add a certain web page to your 'favorites' list in your browser.
A carefully constructed Title Tag is very important for your page's ranking with the search engines.
Of late, a large number of articles have been written with differing views and opinions regarding the relevance and benefits of various Meta Tags. Most experts, however, agree that the Title Tag is a significant tool in any search engine optimization campaign.
Working with the Title Tag
Since the Title Tag plays a vital role in determining your site's ranking in the SERP, you need to pay a lot of attention to the words that appear in the Title Tag and the order in which they appear. You need to develop a crisply worded Title Tag that includes your most relevant keyword phrases and performs the function of announcing the summary of your web page's content.
Title Tag and Keywords
Amongst all the places you can use your important keyword phrases, the usage of keywords in the Title Tag gives the highest weight.
While using your keyword phrases in the Title Tag, it is important to be highly focused. You should use the same keywords not just in your Title Tag, but also in your page content and the Meta Description Tag of your web page. If the keywords you intend using in your Title Tag do not appear anywhere else in your page's content, then avoid using them in your page title as the weight of the keywords in the Title Tag gets diluted.
It is essential to sequence your keyword phrases correctly in your Title Tag. The order in which they appear is of great importance. Having your most important keyword phrase towards the beginning of the Title Tag helps display your title in bold in the SERP (search engines result pages).